Hello from the house of Rju – Beauty that Speaks! Welcome to this edition of the Rju Water Wisdom Blog, where we try our best to help you move closer to your ideal skincare goals!
Right from childhood, we begin receiving skincare tips from various sources – be it our family, our friends, our well-wishers, popular magazines and so on. And on the off chance that we face serious or persistent skincare concerns, these well-meaning tips multiply manifold! Every interaction, whether with a skincare expert or not, leaves us with a new piece of advice to improve our skin! Sometimes, these pieces of advice may even be contradictory! While we understand the dilemma of not missing out on any possible opportunity to get luminous, unblemished, and healthy skin, we may unknowingly be sabotaging our chances of achieving healthy skin if these tips work against the intended goal. It can be disappointing and disheartening if we end up wrecking our skin despite using the best branded sunscreens, toners, serums and moisturizers. Sometimes the reason for this lies within us – namely hormonal imbalance or a stressful lifestyle; but most times it is due to common skincare mistakes we make unknowingly, that take us further away from our goal.
At Rju we believe, that when you’re well informed and know what you're doing wrong, half the battle is won. It just helps to ensure that you can put better skincare practices into place. And so, in this edition of the Rju Water Wisdom Blog, instead of what to do, we have compiled a list of things that we must avoid, to get that perfect healthy-looking skin.
Keep reading to check if you have been making any of these blunders so far, which made it to our list of 10 Most Common Skincare Mistakes to avoid.
1. Not cleansing your face before bed
A good night’s sleep is essential for the mid and body to recover and recharge. Why should it be any different for your skin? But if you don’t allow our skin the optimum conditions to recharge and rejuvenate, you can end up looking tired, dull and it may even cause breakouts from the dust, grime and pollution of the whole day.
Don’t be tempted to skip cleansing your face after a long day at work or a night out! Deep cleansing of the face is needed to remove dirt and dust, makeup, oil-based impurities, excess sweat, and sebum from your face. Not cleansing thoroughly can lead to clogged pores, which may in turn cause blackheads and blemishes. To make matters worse, it also blocks serums, night creams and other products to be absorbed well. This may not only result in breakouts, but also accelerate ageing. The free radicals from the impurities can cause small cell damage, eventually leading to wrinkles and fine lines. This is serious damage, that be easily avoided using just a simple and effective hydrating cleanser!
2. Washing your face with very hot or cold water
That hot shower that feels so nice, or that splash of ice-cold water that refreshes you, may not be doing any favors to your skin! Your skin is a living organ, and very hot or very cold water can damage it. Very hot or cold water can strip away the natural oils from your skin, from it dry. So always use lukewarm water to wash your skin and avoid dryness. Always use a hydrating cleanser, followed by a hydrating moisturizer to ensure the skin’s natural buoyancy.
3. Not Wearing Sunscreen Daily
Are you one of those who believe that sunscreens are essential only for a day at the beach or when you are outdoors? Nothing could be further from the truth! Even though it’s a commonly held fallacy, the fact is that sun exposure is always present, even when you are not directly under sunlight. The UV radiation from the sun causes damage to your skin whether you are indoors or outdoors, and whether it is sunny or cloudy!
Excessive sun and UV exposure can cause sunburn and dark spots, sometimes leading to skin cancer. Solar radiation may also speed up the aging process by reducing the elasticity of skin, and by causing pigmentation. This is referred to as “photo-aging”.
So, remember to make sunscreens the best friend of your skin, no matter the season or weather conditions. Your skin deserves sun protection every single day, all through the year! You can choose from our range of sunscreens at Rju, which have varying degrees of Sun Protection Factor or SPF, based on your specific need and skin type.
4. Picking or popping up your pimples
This is for all the ladies that are constantly at war with their pimples! Constantly picking the skin, or popping these pesky pimples can actually cause more harm than good. It is a surefire way to spread further germs and bacteria. Opening the pores up to remove these pimples, when done repeatedly and without properly sterilized implements, can actually increase your chances of breakouts.
If you try to squeeze out your pimples or acne, the bacteria living in the follicles will also spread to neighboring skin cells. This means that the infection can spread from the infected pores to the healthy ones, causing more pimples. In addition, it will also cause further scarring and irritation on the skin’s surface and impede the natural healing process. The right approach would be to use appropriate skincare products that are meant for oily or acne prone skin, which help to regulate the production of sebum and give you long term solutions for this problem. Check out the Gangotri range from Rju, which is meant to address the specific concerns of this particular skin type.
5. Only Using Moisturisers at Night
Many people believe that our face and skin need to be moisturized only at night. This is a fallacy! In fact, to ensure healthy skin, we need to keep it always moisturized – whether day or night! One of the best times to moisturize skin is after a bath, when the surface is clean of impurities and the pores are open to receive the skincare formulations the most efficiently.
If you need to apply makeup, always make sure your skin is moisturized before that, to seal in the hydration before layering up other products. Just remember to apply the moisturizer first and get completely absorbed into your skin before applying makeup. The type of moisturisers needed during the day and the night may also differ depending on your skincare need. Do check out the day and night regimes from Rju, which provide optimum hydration levels, no matter what time you choose to use them.
6. Not using a serum before a moisturizer
We just discussed about the importance of moisturizing. But here’s another secret – a serum is your surefire base before applying a moisturizer, as it helps to nourish, hydrate and protect your skin. Since a serum is light and efficiently delivers active ingredients to the skin, it should be applied before moisturizing and after cleansing the face.
Serums can become your secret weapon to treat multiple issues like dullness, fine lines, acne, discoloration, depending upon the type of serum used.
7. Not layering products correctly
You may be a very evolved skincare aficionado who uses multiple products as part of an elaborate ritual. But are you using the products in such a way that helps you get the most out of them? Here’s a smart rule of thumb to follow!
Always apply products with thinnest consistency first after cleansing your skin – usually a toner, followed by serum and so on – gradually moving on to the thicker ones. This is because thicker consistency products will block the lighter ones from reaching the skin to provide the required benefits. Use your existing set of products and just follow this tip to see the difference it makes to your skin!
8. Waiting for wrinkles to appear before using anti-ageing products
We always solve problems when they appear, right? Well, in the world of skincare you may sometimes be wrong! The classic case of anti-ageing products is enough proof of this. People typically start using anti-ageing products once they start developing fine lines and wrinkles. But a more effective way of dealing with ageing is to start using an anti-ageing regimen before your skin actually ages. These products actually help retain the youthfulness and bounce of your skin and stave off the signs of ageing more efficiently and for a longer duration.
9. Only focusing on the face
A common issue many people face, specially as they age, is the disparity between their faces and the skin around their jowls and neck. Many people apply skincare products on their face and forget to pay attention to their neck region, as well as their body. The skin on the face and neck should be stimulated at the same time to ensure the maximum effectiveness of any skincare product you use. Similarly, the skin all over your body also needs special care in the form of a suitable body lotion and appropriate cleanser, which is designed for your skin type. Don’t focus so much on your face that the rest of this beautiful organ gets ignored!
10. Over-Exfoliating with harsh scrubs
Whilst exfoliation is important to remove the build-up of dead skin cells to get deeply cleansed, smoother and brighter skin, excessive exfoliation can cause micro-tears in your skin and damage its natural moisture barrier.
Some of the signs of over-exfoliation are redness, flakiness, tightness or bumpy skin texture. If you observe any of these, then either reduce the frequency of use or switch to a gentler exfoliation product. Always remember to use exfoliants that are suitable for your skin type, which are gentle and don’t cause any kind of skin trauma. And never exfoliate more than 2-3 times a week, depending on your skin type and lifestyle.
How Rju helps with Skincare
Rju is a beauty brand that believes in providing skincare products that are pure, rejuvenating, and authentic in every form. Every product created at Rju is carefully researched and sourced from different exotic water-based eco-systems of the world.
Hydration is the core principle of the brand and all its products and every Rju SKU is designed to provide skin with the healthy dose of hydration that it needs.
Being a consumer-centric brand, safety has always been our top priority. All our products are researched and thoroughly tested before they reach our consumers.
To know more, reach us at 18008890458 or write to us at email@example.com