All about age! Everything you need to know about skin ageing

All about age! Everything you need to know about skin ageing

Posted by Rju Care on

The popular saying goes  - Age is just a number. Let us revisit this – Age is probably just a number, but age is also a number of countless experiences, wisdom and multiple ups and downs  - all things good. With all things good, also come the downsides of ageing – aches, lowered metabolism and the most visible of all – lesser stress-free days of the youth manifesting their way onto your skin! It becomes pivotal to take care of your skin to delay the ageing process and also to nurture ageing skin the right way!

Anti-ageing skincare refers to a range of products and practices designed to slow down or reduce the visible signs of ageing on the skin. These signs may include wrinkles, fine lines, age spots, loss of firmness, and a dull complexion. While it is impossible to completely stop the natural ageing process, taking care of your skin and using effective anti-ageing skincare products can help maintain a youthful appearance and improve overall skin health. Remember, hydration is key for younger looking skin!

Wrinkles are lines or creases that form on the skin's surface. They are a natural part of the ageing process and appear as the skin loses its elasticity and becomes less resilient over time. Wrinkles can also be caused by various factors, including repetitive facial expressions, sun exposure, smoking, and poor skincare habits.

There are two main types of wrinkles:

Dynamic Wrinkles: These wrinkles occur when facial muscles contract during facial expressions, such as smiling, frowning, or squinting. Over time, the repetitive movement of these muscles leads to the formation of lines, such as crow's feet around the eyes or forehead lines. Dynamic wrinkles are more noticeable when the facial muscles are active and tend to fade when the muscles are relaxed.

Static Wrinkles: As the skin ages and loses collagen and elastin, it becomes less flexible and less able to bounce back to its original position. Static wrinkles are visible even when the facial muscles are at rest. They are more prominent and pronounced than dynamic wrinkles and tend to deepen with time.

Common areas where wrinkles tend to appear include:

Around the eyes (crow's feet)

On the forehead (forehead lines)

Between the eyebrows (frown lines or "11" lines)

Around the mouth (smile lines or nasolabial folds)

On the neck

On the back of the hands

While wrinkles are a natural part of the ageing process, certain lifestyle choices and skincare practices can help minimize their appearance or delay their onset. Protecting your skin from sun exposure, using skincare products with Vitamin A, antioxidants, and moisturizers, and maintaining a healthy lifestyle can all contribute to healthier, more youthful-looking skin. It is essential to consult with a dermatologist or skincare professional to determine the most suitable anti-ageing approach for your specific needs and skin type. Many natural ingredients are used in skincare products and treatments to help combat issues of skin ageing  - Some of them include Hyaluronic acid, Vitamin A, Vitamin C, Niacinamide, Retinol, Vitamin E, Jojoba Oil, Grapeseed Oil etc.

Ageing skin meets Rju’s Nile Skincare range.

The Rju Nile Skincare Range captures the rejuvenating and deep hydrating powers of the Nile River Region, through a complete anti-ageing range of water derived products. These help to nourish, firm and tone skin, battling the signs of ageing and skin dryness. This range helps to stimulate new cell development and makes skin more supple. An exotic blend of efficacious ingredients, Rju’s Nile range of skincare products boosts hydration, reduces dryness, restores skin elasticity, and reduces wrinkles.

The key exotic ingredients in the Nile Skincare Range consist of Neroli Oil, Nilotica Shea Butter and African Sesame Oil that are procured from the Nile River Basin region, and which work to help restore skin moisture, restore skin elasticity, and reduce wrinkles by deeply hydrating the skin. These products come with the benefit of Biodiverse Hydration and leave the skin looking fresh, soft, smooth and hydrated. Experience the skin benefits of this deeply restorative and nourishing range and find your favourites among these key ingredients!


Neroli Oil is an intense moisturiser and a rich source of antimicrobial and anti-fungal elements and an effective way to prevent acne. This ingredient is endemic to Tunisia, Morocco and Egypt in the Nile River Region in Africa.

Key benefits of Neroli Oil:

  • Intensely moisturizes multiple layers of the skin
  • Prevents clogging of pores
  • Has anti-inflammatory properties to stop acne breakouts
  • Helps increase hydration in skin, thereby helping it to rejuvenate
  • Helps slow down the formation of fine lines and wrinkles and gives a youthful glow


African Sesame Oil is a powerful antioxidant, rich in fatty acids and vitamins A and B, which improves skin elasticity, slows down skin ageing and repairs damaged cells. This ingredient is endemic to the subtropical and tropical regions of the Nile River Region in Africa.

Key benefits of African Sesame Oil:

  • Contains vitamin E, that helps protect skin cells from the damage caused by UV rays, pollution, and toxins
  • Is a powerful antioxidant with the ability to fight damage by free radicals, or unstable molecules that can harm the cellular structure of skin
  • Has antimicrobial properties that kill harmful microorganisms or reduce their growth
  • Has anti-inflammatory properties that reduce inflammation and swelling
  • Has a moderately low comedogenic scale which prevents clogging of pores


Nilotica Shea Butter is a well-accepted and highly regarded skincare ingredient that deeply hydrates, brightens and evens out skin tone. This ingredient is endemic to the North and East Uganda and Southern Sudan, in the Nile River Region in Africa.

Key benefits of Nilotica Shea Butter:

  • Contains essential fatty acids like Omega 9 and Vitamins such as A, E, F and K that hydrate skin
  • Helps improve skin elasticity and makes it soft and supple
  • Contains anti-inflammatory agents that soothe skin and gently heal it
  • Is an effective ingredient to help retain moisture levels in skin
  • Helps skin minimise and prevent acne breakouts

As an effective solution to ageing skin, carefully curated active ingredients along with mild yet effective formulations slow down the ageing process. Try the Nile Skincare Range today. You can Shop the range today -

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