The internet is plagued with words about hydration, skincare routines, and the likes. But we’re here to save you from all the jargon that comes your way. Several factors can affect skin hydration levels. Skin hydration refers to the water content and moisture level in the skin. It refers to the ability of the skin to attract, absorb, and retain water, which is essential for maintaining its health, appearance, and proper functioning.
Skin hydration is the ability of the skin to absorb moisture from the atmosphere, and help it get infused into the cells of the skin. This in turn helps the cells to better absorb nutrients for overall skin health. Proper hydration is crucial for keeping the skin soft, smooth, and supple. Maintaining proper skin hydration is essential for overall skin health. Hydrated skin appears plump, smooth, and youthful, while dehydrated skin may look dull, rough, and prone to fine lines and wrinkles. Adequate skin hydration helps to improve skin elasticity, reduce the appearance of fine lines and wrinkles, and promote a healthy complexion.
Moving on to the question of the hour – What exactly is bio-diverse hydration?
If you hit the search bar on your phone or laptop screen, there isn’t much meat available on this topic. The term "bio-diverse hydration" is not a commonly used term in the field of skincare or dermatology. This is because we at Rju have exclusively coined this term for our consumers. ‘Bio’ is derived from the word biosphere which means a self-contained ecosystem. The biosphere extends from the deepest root systems of trees to the dark environment of ocean trenches, to lush rain forests and high mountaintops. ‘Diverse’ refers to a great deal of variety.
We at Rju have sourced ingredients from different water bodies of different ecosystems across the globe to procure the absolute best for your skin’s needs. We use the principle of bio-diverse hydration from 3 different water based ecosystems around the world. Bio-diverse hydration means that we have different types of hydrating properties from different eco systems for different skin needs. Committed to delivering top-notch beauty solutions, we embrace the pure honesty of water, the cradle of life and skincare's foundation. At Rju, our range revolves around Skin Hydration and Moisturization, fostering skin health through our pure, authentic products. With a focus on Bio-Diverse Skincare, we cater to diverse skin types and their unique needs, harnessing the rejuvenating properties of water's natural ingredients. We provide hydrating skincare for oily and acne-prone, dull, and tired and dry and mature skin types.
Rju Gangotri Skincare Range
The Rju Gangotri Skincare Range brings to you the goodness of the natural purifying and detoxifying properties from the Gangotri Glacier region in the Himalayas, suitable for the needs of oily and acne-prone skin. The Gangotri Skincare Range hydrates your skin, balances sebum, lightens marks and smoothens out uneven skin tone by improving clarity. The key exotic ingredients in the Gangotri Range include Siris, Ushir, Kumud, Mandukparni, Jatamansi, Yastimadhu, Lodhra, Kesar, Sea Buckthorn Oil and Peppermint Oil. The products created from these ingredients come with the benefit of Biodiverse Hydration and will leave your skin looking clear, purified, fresh, and hydrated.
Rju Jeju Skincare Range
The Rju Jeju Skincare Range is in keeping with the character of our source, Jeju Island, which is full of pure, potent, and genuine ingredients. The key exotic ingredients in the Jeju Skincare Range consist of Jeju Jori, Jeju White Blossom, Jeju Hallabong Oil and Jeju Hydrangea Extracts which are ethically sourced. The water inspired Rju Jeju Range provides clarity, heals blemishes, brightens, and smoothens uneven texture of skin, giving it a glass-like finish. This clarity-filled hydration regime is a boon for those seeking smooth, glowing, hydrated, and healthy-looking spotless skin.
Rju Nile Skincare Range
The Rju Nile Skincare Range captures the rejuvenating and deep hydrating powers of the Nile River Region, through a complete anti-ageing range of water derived products that help to nourish, firm and tone skin, battling the signs of ageing and skin dryness. This range helps to stimulate new cell development and makes skin more supple. The key exotic ingredients in the Nile Skincare Range consist of Neroli Oil, Nilotica Shea Butter and African Sesame Oil that are procured from the Nile River Basin region, and which work to help restore skin moisture, restore skin elasticity, and reduce wrinkles by deeply hydrating the skin.