Ṛjú ऋजु (adj. Pronounced “Ri-Ju”) derives from a Sanskrit root, which literally translates to Straight, Direct, Honest, Upright and Fair.

Drawing inspiration from the brand’s core ethos of Transparency, Purity, and Authenticity, Rju therefore translates to “someone who is without deception, and is simple, beneficial and good”. And there is nothing that is more honest, transparent, and beneficial than water! And so, at Rju, our brand and our products are inextricably linked with WATER!

WATER is the cradle of life and appropriate HYDRATION is the foundation of all skincare. Purity and authenticity being our primary traits, we at Rju, provide a range of products that have Skin Hydration and Skin Moisturisation at their core, which ultimately leads to skin health.