FLAT 60% OFF

Feb End Flash Sale

Slideshow Image 1

DIVE INTO

Water - Infused Skincare Revolution

Slideshow Image 2

EXPLORE OUR RANGES

Jeju Range, Nile Range & Gangotri Range

Slideshow Image 3

GET RADIANT SKIN

Unlock the power of water

Slideshow Image 4

ABOUT RJU

Rju ऋजु(adj. pronounced “Ri-Ju”), derived from the ancient language of Sanskrit, embodies the essence of being 'Straight, Honest, and Direct.' Just like our name suggests, our brand values are all about Transparency, Purity, and Authenticity. As firm believers in the power of water, the ultimate symbol of purity, we embrace its significance in skincare. Water, the cradle of life, holds the key to optimal hydration—the very foundation of healthy skin. At Rju, we offer a delightful range of products that prioritize Skin Hydration and Moisturization, ensuring your path to radiant skin health is as clear as water itself.

Kind to skin. Kind to earth. Beauty that Speaks!

SHOP BY CONCERN

Oily & Acne Prone Skin
Mature or Dry Skin
korean skincare for dull skin
Banner Image

It's got everybody talking

RJU PRODUCT TRUTHS