Rju ऋजु(adj. pronounced “Ri-Ju”), derived from the ancient language of Sanskrit, embodies the essence of being 'Straight, Honest, and Direct.' Just like our name suggests, our brand values are all about Transparency, Purity, and Authenticity. As firm believers in the power of water, the ultimate symbol of purity, we embrace its significance in skincare. Water, the cradle of life, holds the key to optimal hydration—the very foundation of healthy skin. At Rju, we offer a delightful range of products that prioritize Skin Hydration and Moisturization, ensuring your path to radiant skin health is as clear as water itself.